Instead, he focused on the promotional industry. “Of course, nobody would buy PopSockets because nobody knew about PopSockets.”Īccording to Barnett, here’s where a bit of luck came into play.ĭue to a series of manufacturing challenges, including receiving defective products and packaging from his manufacturer, Barnett had to rethink his initial plan of approaching big box stores such as Best Buy. Rather, it was because no one understood or knew what it was. He quickly realized that the problem wasn’t with the product. “I had hired these two landscapers, War Bear and Little Big Hands, to work in my garage to fulfill orders. ![]() ![]() “ I would show it to kids around town and their jaws would just drop and their eyes would get back and they would be like, ‘Oh my god I have to have those.’ I knew it would be a huge hit even though my friends and family all laughed at me,” he said. While the initial prototype was far from pretty, the more Barnett worked to fine-tune the project, including making the socket collapsible and useable as a grip, the better response he received. “ I drove down to JoAnn Fabric in Boulder to look for a solution, build a solution basically… I glued two huge buttons with a little spacer on the backside in JoAnn Fabric store so I could wrap my headphones around,” said Barnett. However, having a profession dedicated to searching for answers it’s no surprise that Barnett set out to find a fix. As a philosophy professor at the University of Boulder Colorado, it’s unlikely this was the biggest question he was grappling with at the time. “E very time I would take my earbuds out of my pocket they would be a tangled mess,” explained Barnett. Photo courtesy of Daily Camera (Jeremy Papasso / Staff Photographer) Vice President Joe Biden takes a selfie with students after speaking about sexual violence on campus as part of the Obama administration’s “It’s On Us” campaign Friday at the CU Recreation Center.
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